Our September Travelcast survey revealed that while summer trading prices were significantly ahead of last year, volumes were mixed. The majority (55%) reported volumes ahead of 2023. However, a significant number (29%) experienced a softening in volumes as prices continue to rise.

Forward bookings showed similar variability, with volumes trending ahead for most (58%) but not all. 15% of respondents noted a decline in their 2025 order book compared to 2024, which may suggest consumers are waiting for sales before committing.
This mirrors the mixed trading predictions shared by Jet2holidays, easyJet Holidays and loveholidays at the 2024 Travel Weekly Future of Travel Conference. A survey presented at TTG and PwC’s Agenda 2024 Autumn Breakfast also found that 62% of companies expect consumers to book later next year to try and pick up a deal.
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