What does 2025 have in store for agents? TTC quoted in TTG

TTC Director Martin Alcock recently shared his thoughts with TTG Media about what agents might expect in 2025. In the article, Martin and other industry experts shared the opinion that there is a positive outlook for travel agents in the year ahead.

The view from the top – and the shop floor – appears very positive, despite world events. One plus is the amount of product to sell. “I’m still staggered at the volume of capacity on offer”

Martin Alcock, Director, Travel Trade Consultancy

“The number of available ATOL packages is the highest it’s ever been. Operators are really going to need help shifting it all, but that should be great news for travel agents.”

Martin Alcock, Director, Travel Trade Consultancy

The article discusses several key themes, including:

Increased capacity and product availability

There is a notable rise in ATOL packages, as Martin mentioned above, with major operators like Jet2holidays, TUI and easyJet Holidays offering more products. This provides agents with a broader range to sell, especially in the mass market.

Prioritising spending on travel

Early 2025 sales are surpassing bookings in the same period last year. And despite economic pressures, consumers are prioritising spending on travel. This is supported by Barclays in its Consumer Spending Report, which highlights travel spending for 2024 as a whole was up 6.9%.

Surge in new customers

Across the industry, but particularly in the cruise market, there’s a significant increase in new clients approaching travel agents to help plan their trips. They’re looking for the trust and financial protection travel agents offer, especially in light of ongoing geopolitical challenges and potential travel disruption.

Overall, the outlook for agents over the next 12 months is strong. However, some businesses are being more cautious. You can find out more in the full article on ttgmedia.com.

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