In our experience, clear, long-term strategic focus is what separates the top performers from the also-rans. 

Businesses that can articulate their plans for the next 3-5 years with clarity and conviction attract more funding, deliver higher returns and generate greater valuation multiples. 

A written strategic plan is a smart starting point. And the writing process can help you get crystal clear on your market placement, product offering, operating model, funding structure and even exit plan.

But where do you even start? 

Well, whenever we’re helping our clients through a strategic planning exercise, we generally use this simple but highly effective five Gs framework.

When it comes to planning your travel business’s future, there’s no time like the present.