Imagine your favourite clients. They love your product, trust your recommendations, and eagerly choose to spend their money with you time after time. They’re loyal. These are the ones that will be more likely to advocate for your brand, provide valuable feedback, and remain resilient during market fluctuations. Loyal customers have a greater lifetime customer value and reduce marketing and acquisition costs. But how do we get more of them?

First, it helps to be able to measure how many of them we have. Repeat rates, or the frequency at which customers return to make additional purchases, are a vital indicator of business health in consumer industries. A repeat customer isn’t always a loyal one, but high repeat rates often signal customer satisfaction, brand loyalty, and sustainable revenue streams.
Boosting repeat rates is a strategic imperative for businesses aiming to achieve long-term growth.

In this report, we plan to uncover what drives repeat rates. We explore effective
strategies across the travel universe and broader consumer markets to reveal some best practices and commonalities between the most successful companies. With a focus on actionable recommendations and current industry statistics, we look at the key factors that underpin a successful repeat strategy.