TTC’s Martin Alcock recently sat on the advisory panel for ABTA’s Travel Convention. He helped shape the content for the event, which is in Marrakech next month. In a recent Travel Weekly article, Martin shared his reasons for attending the conference. Here’s what he said:
“The convention is one of the key events in the annual calendar and October is a good time for it to take place for us because we get the September ATOL renewals out of the way and have a chance to reset.
Networking is always important. But this year in particular the convention is important because we’re all grappling with so much more – so much is changing.
The key thing is networking with decision-makers in the industry.
We don’t go to the convention to win business, but what we sell is having a finger on the pulse and being clear on issues, so the content this year will be important.
I always like to listen to [former Conservative minister] Rory Stewart. Given the unfolding political mess, he should be really interesting speaking a month after the new Conservative Party leader and prime minister is installed. Stewart is also an international traveller.
I like to hear views from people outside the industry, but I particularly like the political speakers and the economic view. However, the biggest draw of the convention is that it’s a great place to get together.
It’s an efficient way for us to see a lot of clients. We work with companies all around Europe, and a lot of them will be in one place in Marrakech.
The venue is also a draw. There are so many events these days that the destination comes into it when you decide whether to go. I’ve been to Marrakech once before. I’m hoping to join the Abta LifeLine ride.”
Read the full article on Travel Weekly’s website.
If you’re heading to Marrakech for the conference and would like to meet up with one of our team, please get in touch.
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